SavvySchool Basic Training #1 – Find & Save your SavvyCard for Agents™ Mobile App

(Hurry, those new lead and listing opportunities won’t wait!)

Have you been meaning to activate your SavvyCard and just haven’t gotten around to it? The time is NOW! We have even whipped up a little refresher course. In a few short minutes, you will hold the power from any device to:

  • Generate More Leads
  • Get More Buyers
  • Win More Listings
  • Save More Time

Top Producing REALTORS® love SavvyCard. Tom Scaglione shares his Savvy tips: “I was very excited to get started with SavvyCard, it allows me to reach those mobile users. That’s how 90% of the public now access the internet.” Click the image below to hear more about Tom’s experience with SavvyCard.

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Tom’s Tips #3: Why SavvyCard® was Love At First Site

Sound good? Let’s find your SavvyCard.

Your SavvyCard for Agents™ mobile app is a FREE TOOL offered by your REALTOR® Organization to all its members. If you don’t remember how to get to your SavvyCard mobile app, don’t fret! Here are the easy steps you need to get up in running in a flash:

Call us and to talk to a live person for help: (727) 502-6012; OR
Text FINDCARD to 72889.

Found it? Awesome! Now Save Your SavvyCard in 2 Easy Steps:

Once you have opened your SavvyCard for Agents™ mobile app, follow the instructions that pop-up when you first load it. If you do not see these directions in a pop-up, simply tap on the “Save” button on the face of your SavvyCard and follow the save instructions (Note: If you do not see the “Save” button on the “front” of your SavvyCard, it may be on the “back”. To access the back, tap the “More” button. This will load the buttons on the back of your card including the “Save” button).

Follow the instructions provided for your device. If you need help, call us: (727) 502-6012.

Once your SavvyCard for Agents™ mobile app is saved on your device, you will be able to launch it from this saved icon whenever you need it (which will be frequently once you understand all it can do!)

Still stuck? Call for FREE Personal Training

If you have not yet, make sure you sign up for a free, one-to-one training session with our friendly Customer Advocates. They’ll walk you through all the features of your SavvyCard for Agents™ mobile app so you can start using it now to build your business. Call 727-502-6012 to schedule your training today!

Watch for More HelpFul Tips!

Also, keep an eye out for our helpful SavvySchool™ and SavvyRecipe™ articles here on the SavvyCard blog. Each one will cover a different topic that explains how to use SavvyCard to realize one of its great benefits. Our next SavvyBlog will be whizzing your way shortly!

Stay Savvy!

– The SavvyCard Team

The SavvyCard for Agents™ Mobile App Gets User-Inspired Improvements

If you’re a REALTOR®, you’ll want to use this before your competition does.

The SavvyTeam has been busy coding up new and improved features for the most effective and user-friendly real estate agent tool on the scene: the SavvyCard for Agents™ mobile app. If you are a REALTOR® or Brokerage owner, this innovative mobile marketing and engagement solution gives you the power to form strong, personal relationships that generate long-term business through increased leads, referrals, and listings. You’ll even save time using it, too.

The “Listings” button – which is a mobile friendly, integrated IDX / MLS Search application all on its own – has been a favorite Savvycard feature for many REALTORS®. A few forward thinking agents told us that while the application was great as-is, there were a few other things they wish it included. So, these new REALTOR® inspired improvements were developed to make the MLS Search functionality better – both for you and your customers.

Listing Button

The listings button (shown in the red circle in this screenshot) is an integrated IDX feed powering a lightning fast and super accurate MLS search (with no competitive advertising). It is available – free of charge – on every REALTOR® member SavvyCard in our service areas.


Check out the new features below:

  1. Quickly Find Properties for Sale with Geo-Targeting. A new GPS search function in your SavvyCard’s “Listing” button allows you to get info on a house you’re standing in front of, and also find homes nearby, in “near to far” order. If your buyer is really into the neighborhood you are showing, hold their attention by providing additional local listings on the spot. Watch how highly successful REALTOR® Tom Scaglione uses the MLS Search functionality to capture a buyer that might have otherwise slipped away. (With the added Geo-Targeting option, your options for engaging a buyer are even greater). Click the image below to watch: Tom’s Tips #11: How to Empower Your Real Estate Buyers.

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  2. Keep More Buyers With “You-Branded” MLS Search. The “Listings” button allows people to do quick, mobile-friendly, fully-featured MLS searches right from your SavvyCard. The best part? When buyers find a property they like, all showing and information requests go directly to you whether or not you’re the listing agent. Plus, buyers won’t ever see advertising from other REALTORS®. Luxury property REALTOR® Bonnie Strickland loves the piece of mind that SavvyCard protects her hard-earned listings. Click the image below to watch her story: Bonnie’s Bites #8: Protect Your Customer Relationships with SavvyCard®

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REALTORS® can call SavvyCard for FREE training.
If you are a REALTOR® or affiliate member of a REALTOR® organization that currently offers SavvyCard to their members, you can sign up for FREE, one-to-one training with SavvyCard’s friendly Customer Advocates. They’ll walk you through all the features of your SavvyCard for Agents™ mobile app so you can start using it now to build your business:

  1. Call us and to talk to a live person for help: (727) 502-6012.
  2. Text FINDCARD to 72889 and click on the link you receive in the text message. Next, type in your first and last name as it appears on your MLS ID into the search bar, and then tap “Search”. Once your banner appears with your name on it, tap it to launch your SavvyCard.

The REALTOR® Association of Greater Fort Myers and the Beach Deploys New Mobile App to Help REALTORS®, Homebuyers and Sellers.

SavvyCard for Agents™ is a customizable web-based mobile app usable by REALTORS® and their customers to perform MLS Searches, stay in contact, and pass referrals.

The REALTOR® Association of Greater Fort Myers and the Beach recently deployed the SavvyCard for Agents™ mobile app for all members of its association. Developed by St. Petersburg start-up SavvyCard®, SavvyCard for Agents™ is a web-based mobile application that combines the functionality of an electronic business card, MLS Search, mobile web site, mobile referral system and lightweight CRM system in one, easy-to-use tool.fortmysersiphone3 (2)

REALTORS® use it to introduce and market themselves and their properties to individuals looking to purchase and sell homes, to search the MLS, to track referrals and to find and communicate with service vendors. REALTORS® can also share the app with their customers who can use it to search for available properties, to find home service vendors, to stay in touch with their REALTOR® and to recommend him/her to a larger network.

The REALTOR® Association of Greater Fort Myers and the Beach acquired the web-based mobile app for its REALTOR® members, who receive it free of charge. Members can upgrade to a Pro version (which includes additional functionality and branding) for a small fee.

fortmysersiphone2 (1)“Real Estate agents are overwhelmed by the number of choices they have when selecting productivity tools for their business, especially if they don’t integrate with each other. When you factor in the cost of deploying them – a separate website, an IDX feed, a CRM system, a mobile marketing system, a referral system, etc. – and the time it takes to separately manage them all, you end up in a frustrating situation that can cost hundreds of dollars a month, especially if you do a lot of business.” says Jason Jakus, President of The REALTOR® Association of Greater Fort Myers and the Beach.

Jason believes SavvyCard for Agents™ provides members with a cost-efficient and effective alternative that gives them an advantage over those who don’t employ it. “According to NAR [National Association of REALTORS®], 89% of home buyers search for real estate using a mobile search engine. As a forward thinking REALTOR® Association, we knew we needed to provide our members with a fully provisioned and integrated tool that empowered them to attract these online customers and provide immediate value, while also enabling them to develop strong, long lasting relationships. SavvyCard was the easiest and most complete integrated solution we found for accomplishing this goal.”

The REALTOR® Association of Greater Fort Myers and the Beach joins a growing list of Florida based REALTOR® Associations that are providing MLS based mobile search tools for their local markets. “Over 30% of the 140,000 Realtors in the state now have the SavvyCard for Agents™ web based mobile app and given current interest, we expect that number to reach 60 – 70% by the end of 2015,” says David Etheredge, CEO of SavvyCard.

MIAMI Association of REALTORS® and Pinellas REALTOR® Organization have also launched the SavvyCard for Agents™ mobile application for their members.

Contact Information
Lisa Nalewak, VP of Marketing, SavvyCard
(727) 502-6012

Status Alert: Slow MLS search issue resolved.

The issue causing slow MLS search over cellular networks on Real Estate SavvyCards has been resolved, however the “Near to Far” sort functionality for MLS search results has been disabled. Our dev team will be working diligently to reinstate the “Near to Far” sort feature as soon as possible. Thank you for your patience!

Status Alert: MLS search slow on Real Estate SavvyCards over cellular networks as of 5:33 pm EST, 03/23/15

SavvyCard’s technical team released a new “near to far” sort function for MLS searches an hour or so ago today, and it inadvertently effected the speed of MLS search loads over cellular networks (desktop and WiFi searches are fine).

We are aware of the issue and our technical team is working to resolve the issue as soon as possible.

Check back here or follow us on Twitter or Facebook to keep up to date on technical news as it happens. You may also email if you have further questions.

Thank you all for your patience!

Why Customer Support Should be your New Sales Model

Live support (phone, chat) is increasingly being phased out by companies in favor of systems that require – or highly encourage – their customers to self-support when they have questions or need help. As a result, more people than ever are using self-support to find information, solve problems, or diagnose issues. But this shift in behavior is not due to a choice on the part of consumers to eschew live support in favor of self-support, but rather to the industry forcing behavioral change on consumers in order to reduce costs.

Two large online businesses, Rackspace and Zappos, have adopted a different model, “Customer Support as Primary Sales Channel” (CSPSC). Contrary to common industry practices, these companies drive as many customers as possible through live support channels and use self-support to strengthen the consumer experience. Their primary goal is not efficiency (the hallmark of a self-support model), but rather to touch as many customers as possible to develop personal, human-to-human relationships – relationships that lead to strong brand loyalty and high levels of engagement, which in turn drive more sales and result in higher profits.

Opponents to the CSPSC model claim that live support appeals to older customers and that young customers prefer the self-support model. They presume as time goes by, the shift from live to self-support will increase dramatically. Zappos in particular has proven this idea false by demonstrating young buyers respond just as favorably to live support as self-support.

customer support

This excerpt from a Forbes article on Zappos sums up the spirit of CSPSC very nicely:

“While Zappos uses technology to make the customer experience easy and hassle-free, they recognize that there are just some things that technology can’t do. Nothing can replace the human touch, especially when that person is empowered to go to just about any lengths to help the customer. They understand that the customer experience is not singular, but it’s in each of those singular moments when interacting with the customer that loyalty is forged or lost.”

Most companies look to reduce the cost of customer support, but Rackspace and Zappos seek instead to invest in it – and heavily. In the CSPSC model, every dollar spent drives multiple new sales and reduces the average cost of acquiring new buyers. Support driven sales are more cost-effective than advertising driven sales.

Higher customer support ratings (Zappos and Rackspace routinely win best-of-industry awards) and higher gross margins emerge because CSPSC companies can charge premium prices. Customers are willing to pay more because of the human relationship they develop with the company, and live support is seen as an integral part of the product they are buying.

Live support also creates a natural competitive barrier between the companies who practice it and the rest of their competition, who are usually in a race to the bottom on prices, necessitating low-cost self-service support in order to compete on price. The CSPSC folks routinely spend as much as 60% of their operational budget on live support personnel, but successfully maintain premium pricing.

For those that doubt the power of live support over self-support, just walk into an Apple store. Apple stores earn more profit per square foot than any other major retail operation in the world. They also have more sales/support staff per square foot than any other major retail store in the world.

SavvyCard has chosen to embrace the CSPSC model, while building an extensive and comprehensive system of self-service support options. Our primary support channel is – and will continue to be – live support through phone, chat, webinars and in-person trainings. We choose to seek out live interactions with our customers as often as possible. We strive to empower our clients to choose the support system that best fits their personal needs. And we promise to be here for our customers whenever they need us.


Nico, a SavvyCard Customer Advocate, trains a new SavvyCard user through a live web demo

Karl Kilb, former General Counsel at Bloomberg LP, and Jim Sampey, former President of Valpak, Join SavvyCard® Advisory Board

Karl Kilb and Jim Sampey to advise mobile tech startup SavvyCard on strategic business initiatives.

St. Petersburg, Florida (PRWEB) December 02, 2014

SavvyCard today announced that Karl Kilb, President and CEO of N2 Global Solutions and former General Counsel at Bloomberg LP and Jim Sampey, former President of Valpak and EVP of Cox Target Media, will be joining its Board of Advisors.

Karl Kilb is an entrepreneurial leader and lawyer with strong technology, financial, media and legal experience and relationships. Specializing in revenue generation and risk management, Mr. Kilb spent more than 15 years as Bloomberg’s General Counsel and provided leadership in all aspects of Bloomberg’s global businesses (product and business development, sales strategies and relationships, vendor relationships, insurance and risk management). He built and managed Bloomberg’s global Legal and Compliance Department as General Counsel from 1996 to 2011.


Karl Kilb

Over his 21-year career at Valpak, Jim Sampey held senior leadership positions in sales, marketing, operations and information technology and led the design and construction of the company’s $220 million Valpak Manufacturing Center in St. Petersburg, Florida. Prior to Valpak, Mr. Sampey worked in the direct marketing industry at Donnelly Marketing and Wiland Database Services and focused on database management and data analysis.


Jim Sampey

“Both Karl and Jim bring unique perspectives and invaluable experience and insights to SavvyCard, particularly as we expand from a regional to national mobile technology provider in the real estate marketplace and enter future verticals,” said David Etheredge, CEO and Co-Founder of SavvyCard. “Karl has an extraordinary network and deep experience with technology startups, and we’re looking forward to working with him to gain access to key strategic and capital partners and new business development opportunities.” Mr. Etheredge also commented, “Jim has tremendous insight into home service businesses in the real estate marketplace and his knowledge will prove invaluable as we refine our affiliate strategies, especially for targeted promotional mechanisms.”

“I am very impressed with the product and the team at SavvyCard,” noted Mr. Kilb. “SavvyCard is a unique solution. It very effectively combines innovative mobile marketing technology with traditional relationship marketing strategies. I was immediately able to appreciate the value SavvyCard brings to its customers in real estate, as well as other industries they plan to target. The SavvyCard team combines vision with experience and understands the scope of the opportunities in front of them. I’m looking forward to helping them manage the growth of their company.”

Mr. Sampey also plans to help SavvyCard navigate its rapid growth, notably in the real estate market. “A large part of my career was focused on the power of relevant local solutions for the consumer. When you are able to deliver local expertise and tie that to accurate and instantaneous data, and deliver that on an easy-to-use mobile platform that’s immediate and specifically caters to the needs of the consumer, you’ve got a powerful engagement solution and that is SavvyCard at its core. It will revolutionize the way local businesses market to their consumers.”

Both Mr. Kilb and Mr. Sampey start their advisory roles immediately. For more information on SavvyCard, please visit

About SavvyCard: 
SavvyCard, a mobile technology startup based in St. Petersburg, Florida, helps organizations rapidly and inexpensively deploy mobile engagement tools and systems. SavvyCard’s proprietary platform enables the creation of branded web apps so every brand, person, product, service and cause can engage with consumers through smartphones – effectively, quickly and inexpensively. With SavvyCard, users can readily share and refer people, products, places, events and services they love, and businesses can better engage and transact their brand in the mobile age. For more information, visit or call us at (727) 502-6012.


Follow SavvyCard on Twitter: @SavvyCard
Follow SavvyCard for Real Estate on Twitter: @SavvyCardRealty

Need Help with your SavvyCard®? Call Nico, the Helpful Voice of SavvyLand

SavvyCard® Doesn’t Keep Their Customers at Arm’s Length

If you’ve ever tried to get support from a typical tech company, you’ve likely been lost in an automated voice prompt hell or gotten redirected to any number of online assets. You know what we’re talking about – companies are glad to direct you to voice mail boxes, support writeups, videos and forums whenever you have a question. But try talking to an actual person and … well, let’s just say a snowball has a better chance of surviving a meteor strike than you have of getting a live person on the phone when you need them.

And that’s just not right. Here at SavvyCard, we’ll admit, we do have support videos and materials and such because some people are DIYers and like that sort of stuff. But we’ve also got Nico, and we think he’s a bit of an improvement over snowballs and meteors.

Nicolas Garcia, SavvyCard Customer Service Advocate

Nicolas “Nico” Garcia, SavvyCard Customer Service Advocate

Nico’s Phone Number: (727) 502-6012

When you call SavvyCard with a question of any sort, we’ll connect you directly with our support staff. If you get the privilege of talking with Nico, you’ll understand what Great Customer Service really means.

You see, Nico moved to the U.S. from Peru and is now spending his days helping SavvyCard enthusiasts. Nico speaks both English and Spanish and many of our customers who call us are pleasantly surprised when they get through to him – first, they are amazed that they’re talking to a live person and second, they’re pleasantly surprised that unlike many other experiences they’ve had, Nico is super friendly and pleasant and really cares about them and their needs. As a bonus, Nico is bilingual, so he can help both English and Spanish speaking SavvyCard customers. If you ask any of the hundreds of folks he’s helped, they’ll tell you the same thing – his inimitable accent and cordial demeanor will make your support experience that much better – and certainly, more fun than reading a help page.

Better yet, Nico isn’t the only one at SavvyCard who can get you a quick and helpful response. Justin or Ruth make up the rest of our forward facing customer team and both are just as brilliant as Nico when it comes to assisting our customers.

Nico at his desk doing what he loves most, helping people.

Nico at his desk doing what he loves most, helping people.

SavvyCard is About People – Ours, and Yours

When you call SavvyCard, we’ll make sure you talk to someone who knows their stuff, because we want you to get the most out of our product, from mobile MLS search to email signatures to Property SavvyCards.

Our support philosophy is just part of our bigger goal here at SavvyCard – to use mobile technology to help connect people. We believe real connections don’t happen through Google searches and Facebook likes. Subscribing to someone’s news feed isn’t a relationship – a relationship is when you can call them up and talk.

Well, you can call us anytime and you can call Nico about anything. He’ll be happy to hear from you.

Good Luck to the Ironyard Academy’s First St. Pete Class!

It begins! You may have already heard some big, exciting news for the St. Petersburg and Tampa Bay startup community: St. Pete is now home to a new location of the coding academy known as The Ironyard, and their first class started yesterday. In just 12 weeks (crazy, right?) we’ll have a fresh crop of coding talent to help push the local tech and entrepreneurial communities forward.

The Ironyard launched in Greenville, South Carolina just two years ago, and has rapidly expanded across the Southeast, to places like Austin, Asheville, and Houston. We’re honored that the founders chose St. Pete as their next target for expansion – and we’re even more excited that they’ve located themselves directly across the street from the SavvyCard offices, in the beautiful Station House building (where we also hear we’re going to get a great new café).

The Ironyard’s St. Pete location will start by offering two courses of study – Ruby on Rails, for people interested in building the functional guts of applications, and Front End Engineering, for web and app design and user experience development. They’re both crucial parts of the coding puzzle, and as SavvyCard continues expanding, we’re sure to benefit from the new workforce they’ll be polishing.

So, keep your noses to the grindstone, newbies – we hear the Ironyard program is a tough, 12-hours-a-day, boot-camp style experience. But when all’s said and done, you’re not just going to be doing yourselves a huge favor career-wise: You’re going to form a great new addition to St. Pete and Tampa Bay’s startup and tech communities.

Join SavvyCard for Lunch in St. Pete, September 23rd.

Every couple of weeks here at SavvyCard, we host a Lunch and Learn event that gives folks in St. Pete a chance to learn more about the company. We’ll be sharing some of the startup insights we’ve gained from these events soon, but if you’re in Tampa Bay and interested in meeting our team in person, please come out to next week’s event, on Tuesday, September 23rd.

Click Here to RSVP

We’ll buy you lunch at our office and share our story and a demonstration of our technology. To make sure we get enough food, and the right kind, click above to RSVP, or contact Catherine Cheshire with an RSVP and dietary needs by calling (727) 512-5369, or emailing



When:Tuesday, September 23rd, 12pm to 1:30pm.

Where: SavvyCard Offices

200 Central Avenue, Suite 135

St. Petersburg, FL 33701



12pm-12:15 – Introductions

12:15-12:45 – Learn about SavvyCard

12:45-1pm – Q + A

1-1:30 – Post-Lunch Networking

SavvyCard Image

SavvyCard is always looking for ways to increase our visibility, adoption, and support, and we appreciate your help as we work to make St. Pete the home of something truly new. Even if you can’t make it yourself, we’d appreciate you spreading the word about this to anyone who might be interested in new developments and opportunities in mobile marketing and technology.

You can also click on the image to the left to see our company SavvyCard, which has a lot of great information and can be easily forwarded to any mobile device.