If you follow SavvyCard’s Social Media pages, you’ll undoubtedly know that we were an exhibitor at the recent National Association of REALTORS® 2015 Conference and Expo in beautiful San Diego, CA.
Besides being the place where “It’s your time to shine”, SavvyCard exhibited at NAR 2015 for a number of important reasons:
1) Our Users
First, we love being out in public and interacting face-to-face with our awesome users. As a customer driven company, learning what people love – and don’t love – about our product is paramount to improving and evolving the product to better meet customer needs. We met Savvy People from all over the country who gave us great feedback on what features are most useful and what added features would help make our system even better. To our delight, many SavvyCard users saw our booth, ran up to it, and then proudly showed members of our staff their customized SavvyCard and explained what they loved about using it.
One super-successful agent had customized her card with graphics representing the different ways she was unique from other agents. She used her SavvyCard as a landing page for all her online and print marketing (for both buyers and sellers alike). She said she loved using it this way because the built-in analytics makes it easy for her to see how well her marketing and messaging are working and help her spend her marketing dollars more wisely.
Surprisingly, some of the REALTORS® we met who love using their SavvyCards were not members of Associations or MLSs with whom we have agreements. These REALTORS® did not have built-in MLS search on their cards and instead were using our free product with no REALTOR® specific functionality. Still, they found the personal branding, referral marketing and share analytics power of their SavvyCards extremely useful in helping them build and manage new client relationships. That made all of us at the booth smile pretty broadly.
2) Our Current Partners
Second, we love meeting with our partners to talk about new ways to offer even more value to their members. In listening to our partners, we’ve learned that many technology solutions designed for members of associations do not fully consider the value the association provides in the relationship and often disintermediate them – purposely or not. SavvyCard has been busy addressing this issue by creating new programs, like Find Services, that reward our association (and brokerage) partners for the value they provide as the distribution channel for technologies their members – and their customers – find useful.
SavvyCard met with Deborah Boze-Valledor of MIAMAI Association of REALTORS®, Ann Turner and her staff from Denver Metro Association of REALTORS®, Melissa Maldonado and her staff from South Metro Denver Association of REALTORS®, and Beate Jones of the REALTORS® association of Greater Fort Myers and the Beach. We discussed strategies for capitalizing on business and marketing opportunities, upcoming improvements and feature enhancements to the SavvyCard platform, and how these improvements will enable Associations to earn more per member annually and provide better agent recruitment and retention tools.
3) Our Future Partners
In addition to current partners, SavvyCard met with a number of prospective partners to discuss new business opportunities. These included a number of well-know real estate technology companies as well as large associations and brokerages throughout the country. We adore talking to new people: with fresh perspectives, we improve our understanding of the real estate industry and as a result, often come up with exciting ideas for improvements and innovations.
If You Missed Us, Reach Out to Us
If you didn’t get a chance to meet with us at NAR this year, and would like to arrange a one-to-one phone call or meeting with one of our executives, please feel free to contact them directly. You can get through to any of them by accessing our online NAR 2015 Info Kit, tapping “members” and then selecting the person you want to reach.