United Realty Group Deploys Mobile Technology to Embrace Changing Customer Behavior

1,300 agents in 14 United Realty Group offices throughout Florida now have access to SavvyCard for Agents™ Mobile Web App to facilitate new business on mobile devices.

Plantation, FL (PRWEB) May 22, 2015 – United Realty Group, one of the largest real estate brokerages in Florida, today announced the deployment of the SavvyCard for Agents mobile web app for all of their agents, free of charge.

United Realty Group made the decision to deploy the SavvyCard® tool in response to the rapid adoption of mobile technology and the changing demographics of home buyers. Generation Xers and Millennials, who grew up during a time of unprecedented technological change, have different expectations when house hunting; they crave instant gratification and sophisticated online interactions through smartphones and tablets. They also want easy connections to important people and information. According to the National Association of REALTORS®, 89% of home buyers search for real estate using a mobile device. Real Estate Agents are now looking for effective ways to engage mobile prospects because if they don’t, they get left behind.

To gain an edge in the highly competitive real estate marketplace, United Realty Group wanted to equip their agents with an effective mobile technology. They chose SavvyCard for Agents™ — a web-based mobile application that combines the functionality of an MLS search, electronic business card, mobile web site, mobile referral system and lightweight CRM system into one tool — because it empowers agents to build direct relationships with both customers and service vendors and can increase the number of listings and sales on a per-agent basis.

Michael Brownell, Vice President, United Realty Group

Michael Brownell, Vice President, United Realty Group

“Real estate agents without mobile solutions are losing business in today’s marketplace,” said Michael Brownell, Vice President of United Realty Group. “To address this growing need, we had to invest in mobile technology that provides excellent experiences for our customers and powerful sales and marketing tools for our agents. SavvyCard’s solution met the requirements for our mobile business initiative.”

“United Realty Group’s commitment to their agents and customers is impressive, and we will bring all of our expertise to bear to ensure they get maximum value from our product,” said David Etheredge, CEO of SavvyCard. “United Realty Group joins a growing list of companies and organizations – including the MIAMI Association of REALTORS®, Pinellas REALTOR® Organization, and the REALTOR® Association of Fort Myers and the Beach – that are providing mobile tools for their local markets to effectively engage mobile consumers.”

Gerald Poch, Co-Founder and Former Chairman of FirstMark Capital To Join Board of Directors at SavvyCard®

Technology startup SavvyCard adds high-tech veteran to assist in taking its mobile marketing platform national.

St. Petersburg, Florida (PRWEB) May 13, 2015 – SavvyCard announced today that Gerald Poch, co-founder and former Chairman of FirstMark Capital, will join its Board of Directors and play an active role in working with the SavvyCard management team to refine and focus its business strategies and capital raising efforts.

Mr. Poch has over 40 years of experience in building and investing in leading US technology companies. FirstMark Capital is a prominent venture capital group located in New York City and has invested in technology companies such as Pinterest, Lumosity and Shopify. Prior to First Mark Capital, Mr. Poch was a Senior Managing Director of Pequot Ventures and the Chairman, President and CEO of GE Capital Information Technology Solutions.

Gerald Poch, Co-Founder and former Chairman of FirstMark Capital, to join the Board of Directors at SavvyCard, a St. Petersburg, Florida based mobile technology startup.

Gerald Poch, Co-Founder and former Chairman of FirstMark Capital, to join the Board of Directors at SavvyCard, a St. Petersburg, Florida based mobile technology startup.

SavvyCard’s mobile marketing technology allows people and businesses to quickly build and deploy mobile optimized micro websites (“web cards”) that make it easy to serve relevant content to networks and customers through different mobile devices. SavvyCard has been described as a more robust version of Twitter’s “website cards,” and does not require a supporting advertising program or client-side application for deployment. The basic version of the SavvyCard product is free and contains generalized functionality. Paid, customized versions (which include industry specific functionality) are developed for individual verticals.

Currently, the company is focused on serving its initial market, Real Estate, but will pilot other verticals in 2016. SavvyCard has over 30% of REALTORS® in Florida and is expanding nationwide with its launch of over 40% of the REALTORS® in Colorado this June. The company expects to have over 120,000 REALTORS® on its platform by the end of 2015, which represents about 10% of the national market. The company has raised approximately $3.5M in startup capital to date.

Mr. Poch believes SavvyCard’s technology and market strategy are well timed to take advantage of the major shift in consumer behavior caused by growing mobile device usage and the importance of social media in purchasing decisions. “The team at SavvyCard understands this change in consumer behavior, and has crafted a solution that helps businesses maintain control of their customer relationships and more importantly, leverage these relationships to their advantage. It’s an exciting business model.”

“Great companies start by attracting great people. Adding someone of Jerry’s caliber to our team is an important milestone”, stated David Etheredge, CEO of SavvyCard. “Mr. Poch’s experience, relationships and leadership will prove valuable as we work to grow SavvyCard from a regional success story to national prominence in the mobile technology space.”

For more information on SavvyCard, please visit http://www.SavvyCard.com or call (727) 502-6012.

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About SavvyCard

SavvyCard, a mobile technology startup based in St. Petersburg, Florida, helps organizations rapidly and inexpensively deploy mobile engagement tools and systems. SavvyCard’s proprietary platform enables the creation of branded mobile web apps so every brand, person, product, service and cause can engage with consumers through smartphones and tablets – effectively, quickly and inexpensively. With SavvyCard, users can readily share and refer people, products, places, events and services they love, and businesses can build and own direct relationships with their customers. For more information, visit our mobile web app at http://www.SavvyCard.com/Savvycard, our desktop website at http://www.SavvyCard.com, or call (727) 502-6012.

SavvyRecipes for Success™ #2: Get New Leads by Sharing Through Social Media

(New leads are in-season, get ‘em while they’re fresh!)

By now you have mastered the first SavvyRecipe™, and are hopefully making a habit of sharing your SavvyCard® via email and text daily. You can capture new referrals and leads simply by sharing your SavvyCard regularly. It ups your chances of catching the attention of a wider range of potential clients.

In this next recipe, SavvyRecipes for Success #2: Get New Leads by Sharing Through Social Media, we introduce a simple yet effective way to share your SavvyCard and Property SavvyCards™. Generating new leads via a variety of Social Media platforms is not hard, but it does take some planning and a little bit of daily attention.

Watch SavvyCard user and REALTOR® Tom Scaglione discuss the value of taking these steps to grow your business.

 

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How To Share Your SavvyCard to Your Social Media Pages
Before we begin, make sure you are signed into the Social Media platforms to which you want to post.
This will allow your SavvyCard to post your card to your social media page or account.

  1. Open your SavvyCard or Property SavvyCard on your phone or other device.
    If you need help finding your SavvyCard, just give our super-friendly Customer Advocates a call at (727) 502-6012.
  2. Tap the Share button on your SavvyCard.
    Your SavvyCard displays a menu of different share options.
  3. Tap Share by Social.
    Your SavvyCard displays a menu with icons for each of the most popular Social Media platforms: Facebook, Twitter, LinkedIn, Pinterest, and Google+.
  4. Tap the icon for the platform you want to use, fill out your message, and share to your social media platform. It’s that easy!

 

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*SAVVY TIP: Follow the same steps when sharing your Property SavvyCard to your Social Media Accounts!

Special Tips & Strategies for Generating Leads on Social Media

  1. Post your SavvyCard or Property SavvyCard to your social media page at least twice a week.
  2. Ask your friends and contacts to share it to people they know.
  3. Don’t self-promote. Instead, offer something of value to people. For example, post “Do you know what your home is worth? If you or someone you know is curious about the value of their home, share my SavvyCard with them and call me. I will help figure out what it’s worth.” Vs. “I provide Free Market Analyses!”
    *SAVVY TIP: On occasion, it is ok to run a promotion and give people a reason to share your card. Offer people a reward, like an online gift card, to each person who shares your card to 10, 25 or 50 different people.
  4. Give people a different reason to share your card each time you post. For example, in Post 1, ask people to share your card to people who need to sell their home; In Post 2, to people who want to buy a new home; In Post 3, to people who have questions about the market; In Post 4, to people who need to find trustworthy service vendors; In Post 5, to people who are wondering what their house is worth, etc. Get creative – just make sure you are providing value by fulfilling a need.
    *SAVVY TIP: Start a conversation. For example, ask people what they think their house is worth. Once they answer, offer to do a market analysis for free so they know for sure and then send them your SavvyCard.
  5. Use the analytics tools supplied by the social media company to see which of your posts are most popular, the demographics of the people who are responding, and when they are most likely to respond (day/time) and tailor your posts around these insights to get the most traction.
  6. Check you Card Analytics to see how often people are sharing your card.
    *SAVVY TIP: Ask people to share you SavvyCard by using the Share button on the SavvyCard, so it is stored in your Card Analytics database. Shares that are done on the social platform itself will not be recorded in your Card Analytics data.

Once you start sharing your SavvyCard on Social Media platforms on a regular basis, you’ll be pleasantly surprised when inquiries from your network and other people’s networks start rolling in. Like any tool, SavvyCard only works if you use it, so be sure to do so every day! As always, if you have questions, contact us!

Be sure to look for our next SavvyRecipe for Success coming soon!

In the meantime, Stay Savvy!

-Team SavvyCard

SavvyRecipes for Success™ #1: Get Referrals by Sharing your SavvyCard® via Email and Text

(All the cool kids are doing it!)

Now that you have mastered the anatomy of your SavvyCard for Agentsmobile app, and passed Basic Training with flying colors, we are ready for the fun stuff! Hot leads are vital to finding success in Real Estate, and SavvyCard is ready to serve them up. In this first series of SavvyRecipes for Success™, we’ll show you how to capture those important referrals by sharing your SavvyCard® through email and text and provide insider tips to help you along the way.

(Does it work? Watch SavvyCard user and REALTOR® Tom Scaglione talk about his experiences.)

How To Share Your SavvyCard using Email and Text in 4 Easy Steps (see also diagram below):

  1. Launch your SavvyCard on your phone or other device by tapping your SavvyCard’s icon. (If you forgot how to do this, contact us.)
  2. Once it’s opened, tap the “Share” button. You will see a menu of different share options. Tap the “Share by Email” option.
  3. You will then see an overlay with different fields for inputting information. Start by emailing yourself your SavvyCard so you can see how this function works. Once you email yourself your SavvyCard, email it to your friends, family, clients and coworkers.
  4. Tap the “Share” icon again and this time tap the “Share by Text Message” option. Text yourself your SavvyCard so you can see how this function works, then text it to your friends, family, clients and coworkers.

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Make Sharing Your SavvyCard a Daily Habit

  1. Every time you meet somebody new, use the “Share” button to send that person your SavvyCard, either by text or email.
  2. Share your SavvyCard instead of using a business card (or in addition to using a business card). The recipient’s contact information will be saved to your SavvyCard account, and you’ll be able to export that info into your phone or other contact management application and see the time/date of the share. You’ll also be able to see if they refer you and share your SavvyCard to someone else, and often times you’ll get the contact info of the recipient so you can follow-up in real time. (Your business card can’t do that!)
  3. When you share your card to someone, show them how to browse listings using the “listings” button, including how to request showings and info from you.
  4. When you share your card to someone, show them how to share it to other people, so they can refer you to their contacts.*SAVVY TIP: The more you use your SavvyCard and the more you and other people share it, the more “important” it appears to search engines, and the higher it will be placed in search results.

Once you add sharing your SavvyCard to your daily business routine, you will find it to be a super easy way to impress friends, family and happy hour comrades alike. You’ll be pleasantly surprised when inquiries from not only your network, but other people’s networks start rolling in. It is a good habit to have. Like any tool, SavvyCard only works if you use it, so be sure to use it and share it on the daily!

Got questions? Hit us up at 727-502-6012 or via a SavvyCard. We are always happy to hear from you.

Stay tuned for our next SavvyRecipe for Success!

SavvySchool Basic Training #2: Learning the Anatomy of your SavvyCard for Agents™ Mobile App

It’s way easier to figure out than Biology, we promise!
Last week’s blog walked you through SavvySchool Basic Training #1: Taking the steps to activate, find and save your SavvyCard for Agents™ mobile app. Now that your app is easily accessible on your phone, let’s talk about its parts so you understand what it is and how it works.

The Parts of your SavvyCard for Agents™ Mobile Web App

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  • URL (or website address) – Your SavvyCard for Agents™ mobile app – we’ll call it your SavvyCard® from now on – lives on the web instead of on your phone or computer. Unlike other mobile apps, you didn’t need to download and install software in order to put it on your phone – you simply “bookmark” it to your phone’s home screen using an icon shortcut. Your SavvyCard has its own URL, or web address. Since YOUR account is unique from other accounts, your SavvyCard has a unique URL. Because your SavvyCard lives on the web, search engines are able to index it and include it in web search results. Your web presence and marketing campaign are instantly translated for a polished interface on any and every device.
  • Buttons – People come to your SavvyCard to DO things: contact you, refer you to other people, search MLS listings, contact vendors you recommend, connect with you on social media, and other things that facilitate business. Each button on a SavvyCard was designed to DO something that is beneficial for both you and your customer.
  • Background – SavvyCards were designed to include big graphics to engage people so they instantly connect with your brand (people are more likely to engage with something visually interesting). Your SavvyCard comes with a background designed by your association.
    *SAVVY TIP: You can customize your SavvyCard’s background with personalized branding and graphics if you choose to upgrade your account to SavvyCard for Agents™ Pro. Call us at 727-502-6012 for more info on upgrading.
  • Photo – Your SavvyCard does not come with a photo, but you can get one by choosing to upgrade your account to SavvyCard for Agents™ Pro.
    *SAVVY TIP: Photos help form strong, immediate relationships with people, even before you meet them in person. Call us at 727-502-6012 for more info on upgrading.

Getting the swing of using your SavvyCard is easy as pie. Bonnie Strickland, SavvyCard All-Star and top-producing REALTOR® couldn’t be happier: “SavvyCard is so fast! I call it my bible for Real Estate. It’s accurate and it’s easy.”

Check out Bonnie’s Bites #10: Why SavvyCard for Agents™ Is My Bible for Real Estate to learn more about the awesome benefits of using you SavvyCard.

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Getting Familiar with Your SavvyCard for Agents™ app in 5 Easy Steps

  1. Launch your SavvyCard on your phone or other device by tapping the app icon (if you forgot how to do this, contact us).
  2. Once it’s opened, tap the “Call” button on your phone, and then compare how this button behaves when you click it on your desktop computer instead (and/or your tablet, if you have one)*. The Call button is how someone would call you using your SavvyCard.
    *SAVVY TIP: SavvyCards are “smart” and know that type of device you’re on so they’ll display different information on different devices.
  3. Click on the “Email” button to open the overlay. This is how someone would email you using your SavvyCard.
  4. Click on the “Text” button. This is how someone would text you using your SavvyCard.
  5. Click on the “Share” button. This is how someone would send your card to themselves or to another person.
    *SAVVY TIP: The more you use your SavvyCard and the more you and other people share it, the more “important” it appears to search engines, and the higher it will be placed in search results.

With an overwhelming numbers of buyers out in the field searching for properties on smartphones and tablets, successful REALTOR® Tom Scaglione explains: “It’s important to be mobile compatible. I’m using it primarily as a mobile website and for all my Social Media needs, and getting good reactions from it.”

Check out more of Tom’s Tips #5: The Benefits of Going Mobile:

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That’s It! Once you have done these things, you have mastered the basic anatomy of a SavvyCard and completed SavvyCard Basic Training. Next week, keep your eyes peeled for our next blog – it will walk you step-by-step through our first delicious “SavvyRecipe” that will teach you how to use SavvyCard in a specific way to achieve business success.

Until next time … Stay Savvy!

– The SavvyCard Team

SavvySchool Basic Training #1 – Find & Save your SavvyCard for Agents™ Mobile App

(Hurry, those new lead and listing opportunities won’t wait!)

Have you been meaning to activate your SavvyCard and just haven’t gotten around to it? The time is NOW! We have even whipped up a little refresher course. In a few short minutes, you will hold the power from any device to:

  • Generate More Leads
  • Get More Buyers
  • Win More Listings
  • Save More Time

Top Producing REALTORS® love SavvyCard. Tom Scaglione shares his Savvy tips: “I was very excited to get started with SavvyCard, it allows me to reach those mobile users. That’s how 90% of the public now access the internet.” Click the image below to hear more about Tom’s experience with SavvyCard.

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Tom’s Tips #3: Why SavvyCard® was Love At First Site

Sound good? Let’s find your SavvyCard.

Your SavvyCard for Agents™ mobile app is a FREE TOOL offered by your REALTOR® Organization to all its members. If you don’t remember how to get to your SavvyCard mobile app, don’t fret! Here are the easy steps you need to get up in running in a flash:

Call us and to talk to a live person for help: (727) 502-6012; OR
Text FINDCARD to 72889.

Found it? Awesome! Now Save Your SavvyCard in 2 Easy Steps:

Once you have opened your SavvyCard for Agents™ mobile app, follow the instructions that pop-up when you first load it. If you do not see these directions in a pop-up, simply tap on the “Save” button on the face of your SavvyCard and follow the save instructions (Note: If you do not see the “Save” button on the “front” of your SavvyCard, it may be on the “back”. To access the back, tap the “More” button. This will load the buttons on the back of your card including the “Save” button).

Follow the instructions provided for your device. If you need help, call us: (727) 502-6012.

Once your SavvyCard for Agents™ mobile app is saved on your device, you will be able to launch it from this saved icon whenever you need it (which will be frequently once you understand all it can do!)

Still stuck? Call for FREE Personal Training

If you have not yet, make sure you sign up for a free, one-to-one training session with our friendly Customer Advocates. They’ll walk you through all the features of your SavvyCard for Agents™ mobile app so you can start using it now to build your business. Call 727-502-6012 to schedule your training today!

Watch for More HelpFul Tips!

Also, keep an eye out for our helpful SavvySchool™ and SavvyRecipe™ articles here on the SavvyCard blog. Each one will cover a different topic that explains how to use SavvyCard to realize one of its great benefits. Our next SavvyBlog will be whizzing your way shortly!

Stay Savvy!

– The SavvyCard Team

The SavvyCard for Agents™ Mobile App Gets User-Inspired Improvements

If you’re a REALTOR®, you’ll want to use this before your competition does.

The SavvyTeam has been busy coding up new and improved features for the most effective and user-friendly real estate agent tool on the scene: the SavvyCard for Agents™ mobile app. If you are a REALTOR® or Brokerage owner, this innovative mobile marketing and engagement solution gives you the power to form strong, personal relationships that generate long-term business through increased leads, referrals, and listings. You’ll even save time using it, too.

The “Listings” button – which is a mobile friendly, integrated IDX / MLS Search application all on its own – has been a favorite Savvycard feature for many REALTORS®. A few forward thinking agents told us that while the application was great as-is, there were a few other things they wish it included. So, these new REALTOR® inspired improvements were developed to make the MLS Search functionality better – both for you and your customers.

Listing Button

The listings button (shown in the red circle in this screenshot) is an integrated IDX feed powering a lightning fast and super accurate MLS search (with no competitive advertising). It is available – free of charge – on every REALTOR® member SavvyCard in our service areas.

 

Check out the new features below:

  1. Quickly Find Properties for Sale with Geo-Targeting. A new GPS search function in your SavvyCard’s “Listing” button allows you to get info on a house you’re standing in front of, and also find homes nearby, in “near to far” order. If your buyer is really into the neighborhood you are showing, hold their attention by providing additional local listings on the spot. Watch how highly successful REALTOR® Tom Scaglione uses the MLS Search functionality to capture a buyer that might have otherwise slipped away. (With the added Geo-Targeting option, your options for engaging a buyer are even greater). Click the image below to watch: Tom’s Tips #11: How to Empower Your Real Estate Buyers.

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  2. Keep More Buyers With “You-Branded” MLS Search. The “Listings” button allows people to do quick, mobile-friendly, fully-featured MLS searches right from your SavvyCard. The best part? When buyers find a property they like, all showing and information requests go directly to you whether or not you’re the listing agent. Plus, buyers won’t ever see advertising from other REALTORS®. Luxury property REALTOR® Bonnie Strickland loves the piece of mind that SavvyCard protects her hard-earned listings. Click the image below to watch her story: Bonnie’s Bites #8: Protect Your Customer Relationships with SavvyCard®

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REALTORS® can call SavvyCard for FREE training.
If you are a REALTOR® or affiliate member of a REALTOR® organization that currently offers SavvyCard to their members, you can sign up for FREE, one-to-one training with SavvyCard’s friendly Customer Advocates. They’ll walk you through all the features of your SavvyCard for Agents™ mobile app so you can start using it now to build your business:

  1. Call us and to talk to a live person for help: (727) 502-6012.
  2. Text FINDCARD to 72889 and click on the link you receive in the text message. Next, type in your first and last name as it appears on your MLS ID into the search bar, and then tap “Search”. Once your banner appears with your name on it, tap it to launch your SavvyCard.

The REALTOR® Association of Greater Fort Myers and the Beach Deploys New Mobile App to Help REALTORS®, Homebuyers and Sellers.

SavvyCard for Agents™ is a customizable web-based mobile app usable by REALTORS® and their customers to perform MLS Searches, stay in contact, and pass referrals.

The REALTOR® Association of Greater Fort Myers and the Beach recently deployed the SavvyCard for Agents™ mobile app for all members of its association. Developed by St. Petersburg start-up SavvyCard®, SavvyCard for Agents™ is a web-based mobile application that combines the functionality of an electronic business card, MLS Search, mobile web site, mobile referral system and lightweight CRM system in one, easy-to-use tool.fortmysersiphone3 (2)

REALTORS® use it to introduce and market themselves and their properties to individuals looking to purchase and sell homes, to search the MLS, to track referrals and to find and communicate with service vendors. REALTORS® can also share the app with their customers who can use it to search for available properties, to find home service vendors, to stay in touch with their REALTOR® and to recommend him/her to a larger network.

The REALTOR® Association of Greater Fort Myers and the Beach acquired the web-based mobile app for its REALTOR® members, who receive it free of charge. Members can upgrade to a Pro version (which includes additional functionality and branding) for a small fee.

fortmysersiphone2 (1)“Real Estate agents are overwhelmed by the number of choices they have when selecting productivity tools for their business, especially if they don’t integrate with each other. When you factor in the cost of deploying them – a separate website, an IDX feed, a CRM system, a mobile marketing system, a referral system, etc. – and the time it takes to separately manage them all, you end up in a frustrating situation that can cost hundreds of dollars a month, especially if you do a lot of business.” says Jason Jakus, President of The REALTOR® Association of Greater Fort Myers and the Beach.

Jason believes SavvyCard for Agents™ provides members with a cost-efficient and effective alternative that gives them an advantage over those who don’t employ it. “According to NAR [National Association of REALTORS®], 89% of home buyers search for real estate using a mobile search engine. As a forward thinking REALTOR® Association, we knew we needed to provide our members with a fully provisioned and integrated tool that empowered them to attract these online customers and provide immediate value, while also enabling them to develop strong, long lasting relationships. SavvyCard was the easiest and most complete integrated solution we found for accomplishing this goal.”

The REALTOR® Association of Greater Fort Myers and the Beach joins a growing list of Florida based REALTOR® Associations that are providing MLS based mobile search tools for their local markets. “Over 30% of the 140,000 Realtors in the state now have the SavvyCard for Agents™ web based mobile app and given current interest, we expect that number to reach 60 – 70% by the end of 2015,” says David Etheredge, CEO of SavvyCard.

MIAMI Association of REALTORS® and Pinellas REALTOR® Organization have also launched the SavvyCard for Agents™ mobile application for their members.

Contact Information
Lisa Nalewak, VP of Marketing, SavvyCard
http://savvycard.com/savvycard
(727) 502-6012

Status Alert: Slow MLS search issue resolved.

The issue causing slow MLS search over cellular networks on Real Estate SavvyCards has been resolved, however the “Near to Far” sort functionality for MLS search results has been disabled. Our dev team will be working diligently to reinstate the “Near to Far” sort feature as soon as possible. Thank you for your patience!

Status Alert: MLS search slow on Real Estate SavvyCards over cellular networks as of 5:33 pm EST, 03/23/15

SavvyCard’s technical team released a new “near to far” sort function for MLS searches an hour or so ago today, and it inadvertently effected the speed of MLS search loads over cellular networks (desktop and WiFi searches are fine).

We are aware of the issue and our technical team is working to resolve the issue as soon as possible.

Check back here or follow us on Twitter or Facebook to keep up to date on technical news as it happens. You may also email support@savvycard.com if you have further questions.

Thank you all for your patience!